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Wednesday, May 27, 2015

Apple has reclaimed its crown as the world's most valuable brand - 2015

Apple has reclaimed its crown as the world's most valuable brand, worth a staggering USD 247 billion, according to WPP and Millward Brown.

The tech behemoth triumphed in the advertising agencies' annual top 100 most valuable global brands report, published on Wednesday. The report ranked brand value by looking at views of potential and current buyers of a brand, plus financial data.

"Apple is clear on what it stands for, and never stops refreshing its message to sustain the difference that makes it so desirable," said Doreen Wang, Millward Brown's global head of BrandZ, in the report.

Despite the popularity of the Apple Watch, Wang and colleagues said that the iPhone 6 was the main driver of Apple's 67 percent year-on-year jump in brand value.

"Apple continues to 'own' its category by innovating and leading the curve in a way that generates real benefits for consumers," said Wang.

Apple's success pushed Google back into second place, with its brand value growing 9 percent over the year to USD 174 billion.

Facebook was the fastest-growing brand, achieving 99 percent growth due to its success in acquiring and integrating other platforms such as Instagram and WhatsApp.

West to East shift

Chinese e-commerce leader Alibaba made its first appearance in the BrandZ rankings, with its brand worth USD 66 billion. This put it above Amazon, the next most valuable retail brand, and Walmart.

Interestingly, the world's two most valuable retail brands both lack physical stores.

"Europe's brand powerhouses stagnate as Chinese brands grow and US brands make a comeback," said the BrandZ report.

This year, 14 Chinese brands ranked in the top 100, up from just one in 2006. Most of the brands that were pushed out the rankings were from Europe, said the BrandZ report, with just 24 European brands remaining.


Friday, May 8, 2015

BEL - PROBATIONARY ENGINEER (PE) 394 vacancies , challan, important dates,

how to apply:

You are required pay an application fee of 500/-.
The mode of payment is as follows. Candidates are required to download and print the bank challan

(Click here to download challan).

The challan (in triplicate) is to be filled by the applicant and submitted to the nearest SBI Branch, along with an application fee of 500/- plus bank charges. On submission of the challan a 16 digit unique transaction number (Journal Number) will be generated and the same would be written by the staff at the Bank. The bank portion of the challan will be retained by the staff and the remaining 2 portions will be given to the candidate. The candidate is to ensure that the 'Journal Number' is entered on the challan before leaving the bank.

Job Title :


Location : Across India



Requirements »»

  • For PROBATIONARY ENGINEER, GEN / OBC candidates with first class in B.E / B.Tech / B.Sc Engineering Graduate from AICTE approved Colleges in Electronics / Electronics and Communication / Electronics & Telecommunication / Communication / Telecommunication / Mechanical / Civil/ Electrical /Electrical & Electronics / Computer Science / Computer Science and Engineering.
  • Candidates with first class in AMIE / AMIETE, in the above disciplines are also eligible to apply. SC/ST/PWD candidates with pass class in the above degree / disciplines are eligible to apply.
  • Candidates currently studying in the final semester / final year of BE / B.Tech / B.Sc Engineering in the specializations mentioned above and who will be appearing for their final semester/final year exams in the month of May/June 2015 are also eligible to apply.
  • The maximum age limit for General candidates is 25 years of age as on 01.05.2015 for all posts.
  • Special dispensation allowed for Other Backward Class (OBC), Scheduled Caste (SC), Scheduled Tribe (ST), Persons with Disability (PWD), Ex-Serviceman (XSM), Kashmiri Migrant (KM). Please refer to the Norms for the same.
  • There are 394 vacancies for the above position (200 Electronics, 120 Mechanical, 57 Computer Science, Civil- 10 & Electrical- 7).
  • The above openings are for all/any of the Units/Offices of BEL at of the following locations: Bangalore (Karnataka), Ghaziabad (UP), Pune (Maharashtra), Hyderabad (Telangana), Chennai (Tamil Nadu), Machilipatnam (Andhra Pradesh) Panchkula (Haryana), Kotdwara (Uttarakhand) Navi Mumbai (Maharashtra)
  • Only Indian Nationals need apply.
  • Reservations & Relaxations for SC/ ST/ OBC/ PWD will be as per Government directives
  • Last date for applying on line is 14.05.2015.
Please Note:
  1. Candidates are advised to go through the Norms in detail. Click here to see the Norms.
  2. Candidates belonging to GEN/OBC category are required pay an application fee of 500/-. The mode of payment is as follows. Candidates are required to download and print the bank challan (Click here to download challan). The challan(in triplicate) is to be filled by the applicant and submitted to the nearest SBI Branch, along with an application fee of Rs.500/- plus bank charges. On submission of the challan unique transaction number (Journal Number) will be generated and the same would be written by the staff at the Bank. The bank portion of the challan will be retained by the staff and the remaining 2 portions will be given to the candidate. The candidate is to ensure that the 'Journal Number' is entered on the challan before leaving the bank.
  3. Prior to paying the application fees, candidates are required to carefully go through the advertisement and pay the fees only after making sure he/ she is eligible to apply for the said posts. Application fees once paid will not be refunded by the Company/ Bank to applicants who are not eligible for the above posts.
  4. The candidate is required to enter the details of the challan and the 'Journal Number' in the on-line application format. On completion of the on-line application format the same is to be submitted. After submission the candidate is required to take a print out of the application format, attach the Company's copy of the challan and send it by 'Ordinary Post', to Post Box No.3076, Lodi Road, New Delhi-110003. The candidate can retain his copy of the challan for further reference.
  5. SC/ST & PWD candidates are exempted from payment of application fee.
  6. Candidates are required to enter all information correctly in the on-line application form and verify the same before submission, as changes shall not be permitted after submission of the application form.
Please click here and go through the norms so that you are prepared with the required details before applying.

Click here to see the Norms.



Monday, May 4, 2015

National eligibility test - NET 2015 online application,syllabus,modal papers,

National eligibility test (net)

On behalf of UGC, the Central Board of Secondary Education announces holding of the National Eligibility Test (NET) on 28th June 2015 (SUNDAY) for determining the eligibility of Indian nationals for the Eligibility for Assistant Professor only or Junior Research Fellowship & Eligibility for Assistant Professor Both in Indian universities and colleges. CBSE will conduct NET in 84 subjects at 89 selected NET Examination Cities spread across the country.

The candidates who qualify for the award of Junior Research Fellowship are eligible to pursue research in the subject of their post-graduation or in a related subject and are also eligible for Assistant Professor. The universities, institutions, IITs and other national organizations may select the JRF awardees for whole time research work in accordance with the procedure prescribed by them. The award of JRF and Eligibility for Assistant Professor both OR Eligibility for Assistant Professor only will depend on the performance of the candidate in all three papers of NET. However, the candidates qualifying exclusively for Assistant Professor will not be considered for award of JRF.

UGC NET Syllabus 2015 Details

There will be 3 different papers for UGC NET which are visualized below for the visitors to get all hidden details:

UG NET Syllabus Overview:

Paper I: The first paper is all about general nature, intended to assess the teaching/ research aptitude of the candidate.
It is designed to check the test reasoning ability, comprehension, divergent thinking and general awareness.
There are 60 objective type question candidates are needed to be solved only 50 questions that is depends on to the candidate choices.

Paper II: Paper 2 is completely subjective type question paper.
There will be minimum 50 objective type (MCQ) compulsory questions based on the subject selected by the candidate.
The candidate will have to mark the responses for questions of Paper-I and Paper-II on the Optical Mark Reader (OMR) sheet provided along with the Test Booklet.

Paper III: This paper is only descriptive type question paper in which you will have to explain each and every topic as per limit.
It will consist of 75 objective type compulsory questions from the subject selected by the candidate.
Candidates are required to attempt questions in the space provided in the Test Booklet neatly.

Syllabus for Paper –I General Paper on Teaching & Research Aptitude
  • Teaching Aptitude
  • Research aptitude
  • Reading comprehension
  • Communication
  • Reasoning
  • Logical reasoning
  • Data Interpretation
  • Information and communication technology
  • People and Environment
  • Higher education system: Governance Polity and Administration 

Paper II and Paper III (Choice in Subject):
In Paper II and III, Applicants have to choose subjects in which he/she want to give exam. Below are the subjects from which he/she can choose accordingly.

Subjects: This is the list of those subjects which are chosen by applicants for Paper II & III. So select carefully:

Women Studies
Sanskrit Traditional Subjects
Visual Arts
Comparative Literature
Political Science
Folk Literature
Social Medicine & Community Health
Tribal and Regional Language/Literature
Forensic Science
Museology & Conservation
Computer Science and Applications
Mass Communication and Journalism
Electronic Science
Comparative Study of Religions
Social Work
Environmental Sciences
Buddhist, Jaina, Gandhian and Peace Studies
Defence and Strategic Studies
International and Area Studies
Library and Information Science
Home Science
Public Administration
Human Rights and Duties
Labour Welfare
Population Studies
Tourism Administration and Management
Indian Culture
Personnel Management
Arab Culture and Islamic Studies
Industrial Relations
Physical Education
Labor and Social Welfare
Adult Education
Human Resource Management
Applied Art
History of Art
Continuing Education
Non Formal Education
Dharma Sastra
Sankhya Yoga
Advaita Vedanta
Shukla Yajurveda
Performing Arts Dance / Drama / Theatre

click here for model papers:

click on these links for more information

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